What’s the latest take on the most recent social media darling, Pinterest, from a talent acquisition standpoint? An ad hoc survey and review of this reveals that at this point in time, for many recruiters, Pinterest is really not much of a viable recruitment tool.
That said, I think we’ll see a lot more jockeying for talent acquisition thought leadership positions on this topic in the forthcoming months.
Both Sides of the Coin
Even though many talent acquisition professionals are not using Pinterest there are some people in HR that think Pinterest is yet another tool to find that illusive best fitting candidate, especially as it relates to certain positions, some of which are in the creative or media areas.
Mildred Talabi states on her post on RecruitingBlogs.com that “if you’re someone looking to work in a creative industry such as advertising or media in a non-design scope, you may want to consider getting interested in Pinterest.” She indicates that Pinterest can help candidates out by gaining additional “Exposure” as well as by being perceived as “Cutting-edge.”
George Anders’ post in the Harvard Business Review entitled “Smart Social Media Helps Jobs Find You,” makes the claim that “Pinterest could become showcases of great work in almost any field. Recruiters increasingly are prowling the web to look for the best candidates.” I am not sure I would agree with his “any field” assertion, and his post really focuses more on other social media options for job seekers, rather than on specific Pinterest examples.
Not So Fast!
On the other side of the coin, many think Pinterest is not really suitable as recruitment tool. Rob Moss, whose blog The Hire Escape from Personnel Today reports that Pinterest is really more of the social media platform “de jour” and that it’s time for HR to “Forget Pinterest.” He concurs with blogger Laurie Ruettimann who states “Human Resources Should Stay Off Pinterest” – which she happens to post and illustrate on her Pinterest page, of all places!
A lot of the criticism I hear about using Pinterest in the recruitment process seems to do with how much time it takes to effectively search through Pinterest for the right type of candidate, as well as it being limited to simply illustrating job seekers cv’s and collection of their interested images (which can frequently change). Additionally, how well, if at all, Pinterest can fit into one’s job requisition/order workflow and documentation process is another story altogether.
Regardless of what side of the debate you’re on, there’s no question that Pinterest is growing very fast. According to Techcrunch calculations, if Pinterest maintains its current growth rate, it will have 187 Million users by November of 2012. In other words, there’s a lot of interest in Pinterest.
A Picture’s Worth a Thousand Words
There’s no question that graphics, pictures and illustrations can be featured very well on Pinterest. With all of the infographics being used, I am starting to think the various producers of infographics have a new cottage industry that should be booming.
What do you think about Pinterest and recruiting? Feel free to share your comments at the end of this post!
Some of my favorite talent acquisition and HR infographics that I’ve come across on Pinterest, in no particular order, include:
The Real Cost of a Bad Hire
State of Recruiting
The WSJ’s Take on the ATS Recruitment Funnel
Is your organization using Pinterest for any recruitment or talent acquisition, and if so, what kind of results are you seeing? Share your thoughts below!